Emirates 777 Gamechanger First
Emirates has long basked in the prestige of its iconic Airbus A380 and its opulent First Class, which debuted in 2008 and, remarkably, still serves as its flagship offering today. This luxurious suite helped define Emirates’ brand identity and Emirates continues to ride on it’s halo affect —even as its Business Class lags behind, teetering on the edge of being uncompetitive in 2025.
While most A380s are receiving retrofits, the upgrades are more akin to a fresh coat of paint & reupholstering than a true upgrade, with the First Class Suites and decade-old Business Class largely unchanged.
That said, Emirates First Class as a whole remains a bucket-list experience, an aspirational product that still captures the imagination of travellers worldwide..
There are many things that are intangible about flying a truly luxurious First Class product – it can be all about a feeling, but here are objective perks you can quantify:
You can book Emirates First Class outright in cash, upgrading in Cash from Business class or book or upgrade with miles.
Christchurch to Sydney a similar 3 hour flight can be booked for £767 one-way but in the other direction it shoots up to over £2000!
This is all good but I want to experience Emirates First Class to it’s fullest – enjoying multiple meals, a proper shower at 40,000 feet and the incredible First Class lounges in Dubai?!
This is how the majority of the vloggers fly Emirates First the majority of the time with heightened bragging rights comparing to insane highest one-way cash fares that no-one ever would pay.
In the last two years however Emirates has drastically increased the tax/surcharges associated with these award tickets as well as the number of miles required for each route.
Award seat availability can also be a challenge. Emirates does not guarantee any First Class seats being available for redemption at all !
There is still some good value sweet spots, despite this:
Availability on same dates can be rather good on this route with multiple departures showing bookable seats!
In two hours you can still enjoy a decent meal and service onboard. Plus, being able to start in Dubai means you can also some good lounge time more than double your flight hours !
Emirates did introduce a brand new and more modern First Class product marketed as the Game Changer First Class back in 2018.
Unfortunately 7 years on, Emirates still only has this product on just 9 Boeing 777-300ER aircraft.
The only route these aircraft seem to be flying to is one London rotation and then Brussels and Tokyo Haneda
If you want to fly it, you can track the frames to see where they are flying now:
17 years since Emirates Airlines launched it’s Airbus A380 and lavish First Class product, it is rather remarkable that this product still holds so much appeal. Rather strange still, Emirates is retro-fitting A380’s, yet not putting in the new Game Changer product in to go top it up with the A380 showers and bar.
Nevertheless, these A380s are still one of the most incredible ways to experience First Class. While many airlines now have far superior ( consistent ) First Class Suites these days, Emirates still provides the most over the top/extravagant service overall!
For what it’s worth, I do think it’s better to save a little more to fly a long haul route, it’s great to have the short haul options if you think you may never be able to acquire 100,000’s of miles or spend £3k for a one-way journey.
To see what my experiences with Emirates First Class were like see:
Emirates Game-changer First Class from Dubai to Brussels
Emirates A380 First Class Dubai to Singapore
Emirates 777 Classic First Class from Beirut to Dubai
Faze, founder of Wander Up Front and Elevate Your Stay, is a London-based travel specialist with a deep passion for aviation. With over 2 million miles flown, he has spent the last 7 years focusing on First and Business class experiences.
Faze provides straightforward, no-frills insights into premium airline products and services, sharing what matters to help travellers make informed choices.
Follow him on his adventures and behind the scene stories on Instagram !
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