It’s been a while in the making, but British Airways has finally unveiled its brand-new First Class design, and it’s already turning heads.
The airline last introduced a fresh First Class product back in 2015 with the Boeing 787-9, followed by a subtle refresh in 2020 for some updated 777s. Since then, loyal flyers have been eagerly awaiting the next evolution.
For months, the frequent flyer community has been buzzing with speculation about what this new First Class might bring. Many predicted a bold leap forward, perhaps inspired by the innovative Qantas Suites, featuring a separate seat and bed design.
Now, the wait is over.
British Airways has pulled back the curtain in a new press release, finally giving us a glimpse of their reimagined luxury in the skies..
Showcasing an elegant design with British craftsmanship, reflective of modern British luxury travel. Curated by expert designers and world-class manufacturers hailing from all corners of the UK.
The final product looks stunning. I like how the speedmarque seems to be woven onto the top of each Suite, together with the padded walls creating a more cosy feel. All is very much in line with British Airways inclination to more understated luxury. It’s just very British.
The new cabin will fly first on the airline’s retrofitted A380, expected to take to the skies in mid-2026.
Dispelling the rumours of a switch to 1-1-1, the new design confirms British Airways will retain the existing 1-2-1 layout.
Rather predictably here, BA has gone for maximising seat count over maximizing comfort. It is still unclear if there will be 2 or 3 rows of First-class.
In some ways I prefer having a wider seat here rather than a separate seat and bed, which would either require a complete reimagining on how they are positioned, or a major compromise in the width of both elements, if there are to be aligned side by side.
I imagine there would still be width constrains in that scenario even if BA were to move to a 1-1-1 configuration.
In a trend found even back in Business Class for several years now, it appears BA has now finally designed a product that can potentially double up to form one bigger cohesive space..
For customers travelling together in the centre of the cabin, the divider slides open to create a shared lounge space
It does not appear this will go as far as to enable a double bed setup due to the armrests. Nevertheless, this would no doubt improve the ability to converse and be close to your loved ones.
Each Suite will feature a 32-inch 4K TV screen, adjustable mood lighting including pre-selectable modes such as ‘relax’, ‘dine’ and ‘cinema’.
It looks like British Airways has incorporated a good amount of storage below the new side console..
The press release also indicated customers would be able to seamlessly roll their suitcases straight into their “spaces” which is also depicted in the picture below.
British Airways has faced its fair share of backlash recently, particularly over significant cutbacks to First and Business Class catering—frustrating many passengers, some of whom have sworn off flying with BA altogether.
So, it’s refreshing to finally see some positive news, even if we might have to wait over a year to experience this new First Class product on an actual A380.
What’s also intriguing is BA’s repeated use of the phrase “game-changing” to describe it—a term famously associated with Emirates’ ultra-luxurious, Mercedes-Benz-inspired First Class suites.
While this new offering will undoubtedly be welcomed by passengers, it doesn’t exactly break new ground. In fact, my first impression was a strong resemblance to Oman Air’s former First Class, which I flew just last year again:
Even the door curvature seems to be the same as what BA has gone with..
Interestingly, Oman Air has now rebranded as a “Business Studio” product. That is telling.
At its core, British Airways seems to be playing catch-up with industry trends rather than setting them this time around.
Faze, founder of Wander Up Front and Elevate Your Stay, is a London-based travel specialist with a deep passion for aviation. With over 2 million miles flown, he has spent the last 7 years focusing on First and Business class experiences.
Faze provides straightforward, no-frills insights into premium airline products and services, sharing what matters to help travellers make informed choices.
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